Product: Beis Luggage
Insight: People want assurance they won’t face unexpected overweight baggage fees at the airport.
Big Idea: Drop the weight from your luggage.
Execution Idea: An experiential where participants are challenged to pack a non-Beis bag as close to 50lbs as possible. This will show how challenging of a task it is without the Beis built-in weight indicator. Anyone who gets within 0.5lbs without going over will have their baggage fees paid for by Beis.