Product: Downy Unstopables
Insight: People want their homes to smell as fresh and personalized as their laundry.
Big Idea: Give people the ability to personalize their home’s freshness based on their mood.
Execution Idea: Create a device that merges Amazon Alexa with a Downy Unstopables diffuser. A user simply has to call out for Alexa and say what type of place they want to go to or what scent they want to smell. For example, saying “Alexa, take me to a tropical island” will release the Paradise scent whereas saying “Take me to a peaceful lavender field” will activate the Lush scent. The device will be able to keep track when certain scents are running low and can order replacements without having to lift a finger through Amazon. This is perfect for people who take pride in the scents of their homes in addition to the scent of their freshly washed clothes.